Southover Food Company enters the retail sector at IFE 2019 with launch of new premium meats brand
This is Southover’s first product range created specifically for retail customers and will be showcased for the first time at the International Food Event (IFE), 17th-20th March at ExCeL. Southover Food Company will be exhibiting on Stand N3025 and you can find Southover Sussex Cured next door on Stand N3023.
Having delivered excellent quality and personal service for large and small food service, wholesale and manufacturing businesses since 1989, Southover is ideally placed to deliver to the retail market. Delicious Southover Sussex Cured meats are made using quality local ingredients, ‘tried and tested’ family recipes and are traditionally butchered. The new range comprises:
1.New-York Style Pastrami – cured beef coated with a unique blend of spices, cooked and sliced ready to eat
2.Honeyroast Farmhouse Ham – made from whole, quality leg of pork, cured, cooked and roasted with pure honey
3.Farmhouse Plain Ham – made from whole, quality leg of pork, cured, cooked and sliced ready to eat
4.Cooked Topside of Beef – made from whole, specially selected beef, cured cooked and sliced ready to eat
5.Cooked Back Bacon – made from whole quality loins of pork, cured, cooked and sliced ready to eat. (Best served heated).
With fresh new branding and designed with stylish cardboard sleeves to appeal to middle and high-end retailers, the meats are perfect for customers who care about quality produce and food provenance. Retailers and consumers can feel confident in the new range as Southover is BRC AA grade certified, meaning their meat production adheres to the most rigorous safety standards.
Steve Pearce, MD of Southover Food Company said: “In 2019 we will be celebrating our 30th anniversary in style and naturally we are excited to showcase Southover Sussex Cured to a whole new market at IFE 2019. It is rewarding that after so long in the business we are still challenging the team, producing new products and pushing ourselves to do better.”
In addition to the cooked meats, Southover also supplies a wide range of carefully selected speciality foods to the foodservice industry. The Southover team is always on the lookout for great tasting innovative products, which is represented in their extensive product offering. From cooked meats, cheeses and baked goods to soups, cakes, drinks and savoury meals.