A Fresh Start

As regular visitors to our site will already be able to tell, we’ve had a bit of a facelift here at southoverfoods.com.  To keep in line with the new branding we decided it was time to give our popular site a new look.  The idea was originally to simply replace the logo on the site and keep everything else exactly as it was.  After all, if it ain’t broke…

Once the first bi-annual catalogue was released under the new branding it became clear that we’d need to do more with the website than just change a couple of image files.  The new style permeated throughout the catalogue layout and carried with it a whole new concept.  Southover’s new strapline is ‘Good local food’ and, with twenty successful years under the belt, it marks a return to the company’s traditional roots.

So the website gets a facelift, but that’s not all.  New sections on the site mean more new content and, quite importantly, more live content.  “There’s so much going on at the moment that we felt it was time to adjust our publicity engine so that it could keep up with everything” said Bob Partridge, the company’s national sales manager.

“It’s important that we maintain a high profile in these difficult financial times, especially when we’re doing so well!”  Bob is unrepentant with his boasting and with good reason.  “Everyone’s feeling the pinch, but our philosophy of ‘good local food’ has seen us in good stead along with a dedication to excellent customer service.”

And this is where the new website shines.  Live content was extensive enough in the old site, but now we’ve included promotions, customer comment, a greatly extended products section and much, much more.  You can, of course, see for yourself by taking a look around and hopefully you’ll like what you see enough to come back for more.