Press Coverage

Southover is known for getting a lot of press.  With innovative new products, awards and general interest the company is never short of a news story or two.  Popular trade magazines have frequently run articles on the company and it’s products and local newspapers, such as the Argus, has published several articles on the company.

So, what effect has all this publicity had on the company?

“It’s an important tool, there’s no doubt about that.”  Says Steve Pearce, company founder and MD.  “Through our press coverage we can communicate information about new products, awards and accreditations to a lot of people that we wouldn’t otherwise be in touch with.”

This, of course, can mean new business by attracting the interest of new contacts in the industry on either side of the equation.  Southover already generates a lot of interest itself by running two websites, this being one of them, but Aneela Rose PR handles the external press and so far they seem to have worked wonders.

With ongoing coverage in a whole host of publications such as British Baker, Business Magazine, Café Business, Caterer & Hotelkeeper, Café Culture, Catering Update, Cost Sector Catering, Eat Out, Foodservice Update, The Grocer, Sandwich & Snack News, Meats Trade Journal, OOH, Pro Wholesaler, Pub Chef, Speciality Food, The Argus and many more Aneela Rose PR have been very, very busy.

The Southover brand has become a known entity, though, and that has leant the once small local company some considerable weight, which benefits both customers and suppliers.  As long as the company is in the public eye it might be safe to assume that Southover can’t put a foot wrong.